Our Key Initiatives

Broad National Awareness and Education

• Developing, producing and distributing public service announcements for television, radio and print media, including the Medical Heroes campaign
• Writing and delivering informative responses to articles appearing in popular press
• Serving as an expert resource and laison with other groups involved in national outreach initiatives
• Developing and maintaining a resource rich website- www.ciscrp.org

Patient Education and Outreach

• Conducting grassroots education and outreach through community partnerships with local research sites, health professionals and patient advocacy groups
• Distributing informational materials at local health and research centers, health fairs, public libraries and community events
• Developing and maintaining a search engine for clinical trial information- www.SearchClinicalTrials.org
• Providing consultative support for those looking to participate in trials

Professional Education and Outreach

• Distributing informational materials to physicians, healthcare providers and payers
• Establishing and coordinating a speakers bureau to educate medical school students and health professionals about the clinical research process and participation
• Developing and publishing scholarly articles in peer-review medical journals
• Exploring and developing a one-stop, convenient information repository for the medical community (e.g., online; PDA-based)
• Developing and providing PR aids for research professionals

Education and Information-Sharing with the Media and Policy Makers

• Providing information resources and contacts (e.g., volunteers and research professionals) for interviews and story backgrounds
• Developing and maintaining an information clearinghouse: most complete electronic library of data and facts on clinical research participation
• Hosting information sharing forums among various stakeholder groups
• Presenting facts and information at government – and policy-oriented conferences and symposia
• Providing informational media kits to reporters and other members of the media