CISCRP’s USA Today Advertisement Sends a Nation-Wide Thank You to Medical Heroes

Medical Heroes are study volunteers who give their time, energy, and dedication to participate in clinical trials.  Their gift of participation deserves recognition, as it contributes to the advancement of medical knowledge for future generations.  From a young age, we are taught that when you receive a gift, you should express your gratitude.  But how can we possibly thank all of the millions of Medical Heroes who participate in clinical research each year, most of whom we will never meet or know?

CISCRP’s answer is through an annual initiative that we have established, placing clinical research supplements in major newspapers to go our every other quarter.  These supplements include editorial pieces on clinical research, Medical Hero spotlights, and a Thank You advertisement to show appreciation for Medical Heroes who participate in clinical trials.  To date we have reached over 7 million people with our most recent supplements.  This initiative is part of our Medical Heroes campaign, and one that directly supports our mission to engage patients as partners in the clinical research process.

Our most recent initiative included a Thank You advertisement on the back cover of the November 2016 USA Today supplement, sending a clear message that without Medical Heroes, we would not have the important, and often life-saving, medicines and therapies that millions of people rely upon each day.


This year, we had a record number of sponsors to support the development of the advertisement, all of whom who were eager to engage in patient-centric activities like this one.  A special thanks goes out to our two top sponsors, Biogen and Janssen, for their generous donations to the initiative.  We would also like to recognize and thank our other generous sponsors of the advertisement:  Otsuka Pharmaceuticals, Acurian, Greater Gift Initiative, Horizon Pharmaceuticals, DrugDev, Clinical Performance Partners, Inc., PMG Research, Benchmark Research, Association of Clinical Research Professionals (ACRP), Segal Institute for Clinical Research, UC Irvine Institute for Clinical and Translational Science (ICTS), Clinical Trials of Florida, LLC, and The Institute for Memory Impairments and Neurological Disorder

CISCRP will be publishing two more supplements like this in 2017, targeting USA Today and The Wall Street Journal or the New York Times.  If you are interested in learning about how your organization can support this initiative, please contact Rachel Minnick, or 617-725-2750 x330.

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