By Ellyn Getz
Our supporters have structured their philanthropic campaigns in many creative ways, from product licenses for educational content to point-of-sale programs where a specific percentage or dollar amount is allocated to CISCRP. We also hold many high-profile special events during the year and welcome business sponsorships.
In 2016, we received many exceptional and unique suggestions that companies implemented as ways to support CISCRP’s educational and outreach initiatives.
Here are just a few ways that a number of members in our Circle of Supporters built support for CISCRP into their budgets and campaigns:
Every Holiday Card Share = Donation to CISCRP
INC Research developed an end-of-year holiday card campaign to spread good cheer…while increasing clinical research literacy in the process. Every time their digital holiday card was shared, INC the donated $1 to CISCRP. Thanks to INC and their supportive community, they generated a $5000 end-of-year donation for CISCRP that will be put towards 2017 education and outreach programs.
USA Today Editorial Piece: In-Kind Marketing Support
Each year, CISCRP develops a full-page ad to thank study volunteers – Medical Heroes – in a USA Today supplement. In both 2015 and 2016, Praxis has donated in-kind marketing support to develop and publish this important educational content.
Piggy-Backing a Team-Building Activity, with Free Breakfast & Backpacks for All
DrugDev decided to take their Medical Heroes Appreciation 5K support to the next level in 2016. They exceeded their 100-person goal by inviting all of their employees and their families to participate in the Philadelphia-based 5K. DrugDev welcomed all participants by sponsoring a free breakfast and distributing branded backpacks as part of the 5K give-away packets.
Leveraging Current Marketing Momentum to Build Excitement
The Segal Institute not only shared their excitement to host sponsor an AWARE for All in Miami by sending an army of Segal staff to volunteer onsite at the program, covering parking for all attendees, and sending out a text message to their entire patient database with an invitation to be honored at the upcoming free educational program – they also donated public transit ad space that they normally used to promote their research program for a whole month leading up to the event.
Amplifying the Patient Voice – Hosting Global Road Shows
CISCRP hosts roundtables in the US and Europe to present new data and insights on public and patient attitudes and experiences, and since 2014, Acurian has sponsored 2.5 hour interactive roundtables, open to regionally-located professionals. Recently, Acurian proposed hosting onsite meetings at pharmaceutical company headquarters, as a session during a company-wide conference. The two teams have co-presented to five different companies in the past year, offering robust data analyses and application to aid engagement decisions among clinical operations teams.
Further Incentives to Participate in Online Industry Surveys and Visiting Booth at Conferences
Advanced Clinical conducts a number of industry surveys on innovation and technology. As a further incentive for individuals to participate, Advanced Clinical promotes offering a donation to CISCRP on their behalf. Additionally, Advanced Clinical invites individuals to their exhibit booth at trade conferences and offers to give them a Medical Hero button as well as make a donation to CISCRP on their behalf.
How Can We Count on Your Help and Creativity in the New Year?
CISCRP is looking to connect with new supporters for 2017/2018 patient-engagement initiatives. We have a number of ideas – like hosting a team-building, highly-visible 5K on your company’s campus, sponsoring AWARE for All events abroad, developing new educational content and programs, etc. – and we welcome your creative and innovative ideas as well! To start the process and discuss ways in which your company can support our mission of engaging patients as partners in the clinical research process, please contact firstname.lastname@example.org or call 617-725-2750 x320. We can’t wait to work with you!