June was a big month for us here at CISCRP. Not only did we exhibit and present at the DIA Global Meeting in San Diego, but we also underwent some changes to our organizational branding. We are proud to roll out some new service names, logos, and a remodeled website to present a look and feel that best represents everything we do at CISCRP.
In this issue, you’ll read about how our Communicating Trial Results team has become Health Communication Services to reflect their ever-expanding programs and offerings. We also now refer to our Events team as Community Engagement—events are only a part of all the amazing work they do.
You’ll also begin to notice something we call our International Education & Awareness program. This department is responsible for our groundbreaking insertions in USA Today that raise awareness about clinical trials. In addition, we are also launching a new minority media channel to raise clinical research literacy within underserved communities. International Education & Awareness also includes our Education Center media, Content Licensing, and Mass Media Consulting programs.
The most noticeable visual change you’ll see is with our CISCRP website. The design, look, and feel have been renovated to reflect our new branding. Moreover, visitors will have a much cleaner user experience navigating through our site. We encourage you to send us your feedback.
New branding isn’t worth anything, however, without real substance behind it. That’s why, at CISCRP, we continue to provide valuable programs to help engage the public and patients as partners in the clinical research process. We also strive every day to come up with innovative ways to reach and help more people. You’ll read about some of these services in this issue of our newsletter—from our Patient Advisory Board conducted in Taiwan, to our 2nd Annual User Group Meeting, to the exciting national tour of our next-generation Journey to Better Health mobile exhibit.
Finally, please be sure to read our Medical Hero Spotlight about an extraordinary woman serving those in the HIV/AIDS community of Baltimore. Her story is inspiring. It reminds us why we go to work, and why our mission is so important.
Written by Jim Keen, Associate Director of Marketing, Promotion, and Outreach