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Clinical Trials Supplement, USA Today

CISCRP’s International Clinical Trial Outreach and Awareness Initiative focuses on educating the general public and diverse patient communities about clinical research, improving the overall perception of study participation, and recognizing the individuals who choose to volunteer for clinical trials. 

Conceived in 2016, this media awareness campaign centers around a ‘Clinical Trial’ supplemental insert published biannually in the USA Today newspaper, reaching a potential readership of over 75,000  individuals in print, and over 1 million digital readers.  The insert opens with an inspiring cover story, and features educational articles and advertisements about the clinical trials, ongoing patient advocacy and engagement efforts by key stakeholders,  current healthcare topics garnering attention in the industry, and much more.

CISCRP and supporting partners dedicate a full back-page, 4-color advertisement in each Clinical Trial Supplement to thank all the ‘Medical Heroes’ — medical, healthcare and research professionals working to provide care and treatment; patients, their families and the public for their contribution to the advancement of public health.

View our latest campaign, Clinical Trials Supplement USA Today June 2020 to learn more about clinical research.

To participate in an upcoming supplement by contributing an article, advertisement, or logo, please contact Joan Chambers at JChambers@ciscrp.org.  Sponsorship media packages are available upon request.  Please see below for more information.

Sponsorship Benefits:

 
  • Reach a large number of diverse individuals throughout the U.S.
  • Total potential readership:  2.5 million readers
  • Printed copies distributed: 250,000 copies
  • Digital reach – 1 million readers
  • Additional digital outreach — 1 million digital readers via a June Healthcare digital newsletter and a digital custom-published Clinical Trials campaign newsletter
  • Additional outreach and dissemination from CISCRP, industry partners, and sponsors – over 1 million readers
  • Dedicated website page on CISCRP and sponsor websites during the release of the campaign; throughout the year, CISCRP continued marketing initiatives to support awareness
  • Digital components of the campaigns garner 90,000+ social media impressions through MediaPlanet’s tailored outlets
  • Over 250,000 total impressions from social media promotions
  • Featured on digital platforms of influential leaders, partners, and organizations—including website, blogs and eNewsletters
  • Print copies (1,000) of supplement distributed at leading industry conferences throughout the year
  • Metric performance reports provided post-campaign
  • PowerPoint presentation of Clinical Trials Supplement, USA Today media campaign with “Thank You” full-page, 4-color ad and content to share with colleagues, during internal business meetings, at industry presentations, or through other promotional initiatives to spread awareness of clinical research

2020 Q2 USA TODAY CLINICAL RESEARCH SUPPLEMENT​ – CISCRP’s Back Page “Thank You to Medical Heroes” Advertisement

Drugviu

Click on the resources listed below to download the full versions of Drugviu’s materials. 

Pandemic Response Network Flyer: English

Red de Respuesta a una Pandemia: Español

Peer Plus

Click on the resources listed below to download the full versions of these materials. 

Peer Plus: Mission and Capabilities

Latino Union of Chicago

Click on the resources listed below to download the full Latino Union of Chicago Annual Report. 

 

Advocate Aurora Health

Click on the resources listed below to download the full versions of Advocate’s materials. 

  • Dominantly Inherited Alzheimer’s Network Trial Unit 

Dominantly Inherited Alzheimer’s Disease Brochure
Expanded Registry Flyer (English)

Enfermedad de Alzheimer de herencia dominante
Expanded Registry Flyer (Spanish)

  • Clarity AD Clinical Study Information

Forgetting the Little Things
Concerned About Memory Loss?

   

Allergy & Asthma Network

Click on the resources listed below to download the full versions of the Allergy & Asthma Network’s materials. 
 

Institute for Population and Precision Health (IPPH)

Click on the resources listed below to download the full versions of IPPH’s materials. 
 

Einstein Healthcare Network

Click on the resources listed below to learn more about Einsteing Healthcare Network’s resources. 

TREND Community

Click on the resources listed below to download the full versions of the TREND Community’s materials. 

 

Community Voice Report July 2020: COVID-19 Positive

 

Community Voice Report August 2020: Pericarditis

Fox Chase Cancer Center - Temple Health

Click on the resources listed below to download the full versions of the Fox Chase Cancer Center’s materials. 
Be the Breakthrough: Understanding Clinical Trials

Allergy & Asthma Network

Click on the resources listed below to download the full versions of the Allergy & Asthma Network’s materials. 
 

Lung Cancer Initiative of North Carolina

Click on the resources listed below to view the full versions of LCI’s materials. 

Lung Cancer Risk Assessment Handout

PRA Health Sciences

Click on the resources listed below to view the full versions of PRA’s materials. 

Duke Health

Click on the resources listed below to view the full versions of Duke’s materials. 

Visit Discover Duke Research on Facebook

Download the handout below in English or Spanish

North Carolina Clinical Research

Visit North Carolina Clinical Research’s website