Conceived in 2016, this educational media awareness campaign centers around a ‘Clinical Trial’ supplemental insert published biannually in the USA Today newspaper. The insert opens with an inspiring cover story, and features educational articles and advertisements about clinical trials, ongoing patient advocacy and engagement efforts by key stakeholders,  current healthcare topics garnering attention in the industry, and much more.

CISCRP and supporting partners dedicate a full back-page, 4-color advertisement in each Clinical Trial Supplement to thank all the ‘Medical Heroes’ — medical, healthcare and research professionals working to provide care and treatment; patients, their families and the public for their contribution to the advancement of public health.