In this edition of the Supporter Spotlight, we are pleased to be featuring one of our long-time supporters, Praxis Communications. Praxis has worked with CISCRP to develop creative advertisements for the media campaigns that make up our National Clinical Trial Outreach and Awareness Initiative. They have done this for several of our campaigns and offer this service to CISCRP pro bono. Praxis’ Senior Vice President of Business Development & Strategic Planning, Robert Loll, also serves on the CISCRP Advisory Board.
We asked Praxis to comment on their company’s commitment to raising public awareness about clinical research and how this fits into their organization’s overall mission. We also asked what other specific initiatives – in addition to supporting CISCRP’s National Outreach Campaign – that their companies are working on at this time to raise awareness about clinical research.
CISCRP: Can you describe Praxis’ commitment to raising public awareness about clinical research and how this fits into your organization’s overall mission?
PRAXIS: “Praxis Communications, LLC is a focused recruitment and retention company dedicated to providing unique enrollment optimization solutions for our sponsors. This requires consistent efforts to raise awareness and literacy surrounding clinical trials.
We regularly leverage patient insights, thoughts, and perspectives; from this experience, we’ve learned many deep misconceptions regarding clinical research and what it entails. Educating the public is an essential initiative needed to move toward patient understanding. That’s why we’ve committed ourselves to raising public awareness for clinical research and organizations, such as CISCRP, who advance this common mission.
With Praxis’ extensive in-house capabilities, we have the platforms and tools necessary to spread the message, educate, and raise awareness; we see it as an extension of our mission to disseminate facts about clinical research – doing our part to create a world that trusts, understands, and embraces medical innovation.”
CISCRP: Are there specific initiatives — in addition to supporting CISCRP’s National Outreach Campaign – that Praxis is working on at this time to raise awareness about clinical research?
PRAXIS: “Praxis proudly supports CISCRP’s National Outreach Campaign with creative, digital and analytical services, contributing our resources to this worthy, living campaign throughout the years.
We thoroughly involve ourselves with patient-centered initiatives outside of CISCRP, as well. We attend, present at, and sponsor patient-focused conferences, promote patient perspectives through video series and on our company blog, and take every opportunity to connect with and understand the patient to perpetuate education beginning on the individual level.
In addition, we integrate awareness-raising efforts into our recruitment campaigns whenever possible – we pitch stories to local newspapers near study sites, engage digital influencers to spread awareness online, and hand out educational materials at community events. Our sponsors see recruitment results, and we continue doing our part to spread awareness, one community at a time.
For more information on Praxis, visit www.gopraxis.com.
We want to thank Praxis for their dedication to CISCRP’s mission and for helping to create awareness about the importance of clinical research.
We will spotlight a different supporter or volunteer in each Newsletter, so stay tuned for new features each quarter.
By: Rachel Minnick