CISCRP Slider | Programs - Museum Exhibits
Museum Exhibits
January 3, 2016
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Medical Heroes

CISCRP Slider | Programs - Medical Heroes

Medical Heroes is CISCRP’s groundbreaking public service campaign aimed at transforming public perception of the clinical trial participant from “guinea pig” to “medical hero.” The television, radio and print formats of the campaign depict research volunteers in typical, everyday settings, and highlight the profound gift of their participation.

Developed with input from a large number of stakeholders (including NIH, FDA, PhRMA & AAHRPP), CISCRP’s Medical Heroes public service campaign has been broadcast widely since its introduction.

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