Videos: Animations & Live Action
Reach a broader audience with professional video content.
Offer alternate learning formats through animated and live action clinical research videos.
The Problem
Information about clinical research is mostly only in text format.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.1 Despite this, the current use of videos to communicate accurate health and clinical trial information remains low.
As all people are different, we all learn differently. Videos reach a broader range of patients and the public, yet these resources are not prevalent in clinical research education.
Viewers retain 95% of a message through video, compared to 10% when reading it in text
CISCRP's Solution
To address the need for alternate learning formats, we develop clear, engaging, and culturally appropriate educational videos about clinical research participation and related topics.
CISCRP uses professional video production resources and works with you to develop original video content. We coordinate script writing, video production, IRB review, viewer feedback, and an integrated marketing strategy for maximum impact.
If you see a video in our content library that meets your team’s goals and objectives, contact CISCRP to discuss a content licensing project.
- Using video to enhance clinical trial patient recruitment and retention. PM Live, 16 July 2020. https://www.pmlive.com/pmhub/clinical_research/couch_integrated_marketing/white_papers_and_resources/using_video_to_enhance_clinical_trial_patient_recruitment_and_retention
