2025 Perceptions and Insights Study

This study is the largest global assessment of public and patient perceptions, motivations, and experiences with clinical research. Conducted every 2 years, this study helps establish a routine global assessment of trends in perceptions and clinical research experiences.

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Explore perceptions of clinical research among 12,000+ patients and members of the public, including:
- Level of awareness about clinical research/clinical trials
- General willingness to participate in a clinical trial
- Level of trust in pharmaceutical companies
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Understand patient and public preferences regarding clinical trial participation, such as:
- Key services and resources to support retention
- Comfort levels using technologies, and sharing the resulting data, as part of participation in a clinical trial
- Perceived importance of receiving study results and updates during participation
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Learn about patient perspectives on deciding whether to participate in a clinical trial, including:
- Most important information to know/consider when deciding to participate
- Key factors to consider if selecting one trial opportunity over another
- Top motivators and barriers to participation
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Explore perspectives from over 4,000 clinical trial participants, including:
- Informed consent form experiences
- Technology use and challenges as part of clinical trial participation
- Compensation and reimbursement experiences and preferences
- Experiences receiving and reviewing study updates/study results
- Overall levels of satisfaction with the clinical trial participation experience
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Learn about patient and public perceptions of AI and key considerations for clinical trials, including:
- Importance of knowing if and how AI was used during a clinical trial
- Level of comfort with AI analyzing medical data as part of participation in a clinical trial
- Specific type(s) of medical data patients are most and least comfortable with AI analyzing as part of a clinical trial
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New in 2025

P&I Data Dashboards

For the first time in 2025, you will be able to easily interact with the data and customize the results that are most meaningful for you.

Dive deeper into the data
Filter results
Customize your view of the report

Access Data Dashboard

Webinar

First Look: 2025 Perceptions and Insights Study

Hear from the individuals that gathered and analyzed the data and patients to discuss the results from the study and key findings in our webinar recording.

Watch Webinar