2025 Perceptions and Insights Study

This study is the largest global assessment of public and patient perceptions, motivations, and experiences with clinical research. Conducted every 2 years, this study helps establish a routine global assessment of trends in perceptions and clinical research experiences.

General Awareness and Perceptions 

Engagement Preferences

Deciding to Participate

Participation Experiences

AI Perceptions

Overview of Study

In general, clinical research perceptions remain steady, with much of the population still perceiving clinical research as safe. While awareness of
clinical research generally stayed the same in comparison to 2021 results, most people still do not discuss clinical research with their doctors.
In this report, CISCRP provides a summary of the results of the latest global survey of the general public and patient perceptions about clinical research.
The findings can help inform the development of targeted outreach and educational strategies.

Key Takeaway 1:

New in 2025!

Extended Study Findings

Access the comprehensive version of the study to discover detailed findings from the 2025 P&I results. Our paid version allows users to explore an in-depth look at the study, customize their view of the findings, and filter results to discover patient insights that are most meaningful to them.

  • Access 25-30 interactive dashboards
  • Deep dive into detailed findings
  • Filter results by an extensive range of demographics

Thank you to the following organizations for their support: