The Evolution of Health Literacy: Challenges, Opportunities for Trial Recruitment in the Digital Age

Published in September 2025 issue of Citeline Clinical –
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Executive summary
Health literacy has made progress over the past decades, especially with the advent of the internet and social media. However, there is still room for growth in this crucial area. In a time where many people get their health knowledge from social media, misinformation and disinformation can spread like wildfire, making it difficult for users to know who and what to trust.

Sponsors looking to recruit patients for clinical trials need to take these factors into account or risk missing out on patients who fit their protocols. Meeting the right patients where they are in terms of health literacy as well as background and location could make a big difference in convincing them to participate.